The diversity of innovation and dynamism within international markets are changing within the business environment and these changes are thus introducing much more uncertainty for decisions-makers to deal with. To reduce bad decisions it is necessary to become proactive by measuring uncertainty, predict threats and understand the impact of these factors on one’s field of business. The rudiments of proactive behaviors are becoming much more complex because uncertainty is the common thread.
Why has uncertainty become the common thread? There are many reasons that uncertainty is replacing stability. It is a fact that radical and disruptive innovations are the catalysts of change in the marketplace.
The consequence is simple; competition is increasing among not only the traditional companies, but new players like techno entrepreneurs are adding to the disruptions. New companies are literally taking big slices of the traditional markets like the impact of “Apps” on taxi transport syndicates and of course “Accommodation Apps” like Airbnb and Tingo for example on the Hospitality Industries. Who knows what new app or program is just around the corner that will explode on your market share? To compete in this complex market it is necessary to become more efficient, do more with less, become more productive and most importantly become proactive in our decision making process.
Why has uncertainty become the common thread? There are many reasons that uncertainty is replacing stability.
Productivity needs to become the focus in the emerging markets of Brazil and Argentina, for instance, to accommodate and stimulate competition with the rich countries that dominate in the international marketplace.
Brazilian Productivity doesn’t have a good reputation according reports produced by the Conference Board (https://www.conference-board.org/). The productivity of Brazilian workers achieved a score of $8.00 per hour in 2015, however Argentina’s productivity, Brazil’s closest neighbor achieved $13 per hour, an increase of 62%. Chile workers achieved a score of $19 per hour and the US weighed in at an incredible $40 per hour. The Brazilian workers occupy the end of the queue, and if Brazil seeks to change this situation she will need to invest heavily in a number of areas. I believe that optimized team performance is the key.
The question is: How to improve the team productivity?
The team needs to be engaged in their activities like they are owners. To do this it is necessary that the employee operates in a meritocracy and can access tools to manage his or her career and career path. When the employee can influence his or her future and decide his or her path, they will demonstrate behaviors that are more productive, because he or she will have more control of his or her life. This is fundamental and vital.
When the employee can influence his or her future and decide his or her path, they will demonstrate behaviors that are more productive, because he or she will have more control of his or her life
When the employee is engaged he or she will devote more focus and more energy into his or her job and demonstrate more positive control over the outcomes leading to more success and yes – improved Productivity. Self-motivated driven employee focus is the way to optimized productivity, but what can company leaders do to produce an optimized effect across all teams? Company leaders need to train their hierarchy to embody a group mentality within teams to seek innovation, total quality management and create reviewed strategies to constantly seek the best approach to guarantee success.
The other key word is value. The quality known as value is intangible but vital in this scenario because the company that embodies true value will suddenly experience a new paradigm where it sells much more than just a product or a service; it will sell quality products that reflect true value and a viable recognized solution. Companies must make this shift to compete in international markets. To sell intangible things it is necessary for company teams to have a comprehensive understanding of the solutions the products that they provide. What are the spillovers of this scenario and how does this scenario impact on the intangible quality known as value? A self-motivated driven team that maintains a comprehensive knowledge and understanding of the product and the solutions the company provides will adapt its approach to the dynamic market to achieve success and optimize their productivity. Sales will no longer be based on price but on the value the products provide the customer who sees the products as solutions to support them in their activities. I conclude that a high performance team is vital and a fundamental component for all companies to compete successfully in today’s disruptive and complex international markets.